01

Describe the visual mechanism

  • Pattern scale and direction.
  • Contrast between the background and veins or inclusions.
  • Warm, cool or neutral balance.
  • How the finish responds to direct and diffuse light.
02

Connect the surface to the brief

Explain what the material does for the interior: anchor an island, create a continuous plane, soften a monochrome palette or introduce a natural rhythm.

Use one relevant completed project rather than a collection of unrelated lifestyle images.

03

Add proof of feasibility

  • Show a full slab and a physical sample.
  • Explain joint and layout strategy.
  • Confirm format, thickness, availability and fabricator capability.
  • Provide care guidance and certificates with the specification.

Important: always check processing parameters, permitted loads and care requirements against current Primax documentation and the fabricator's instructions.